Overview of Email Accessibility

In creating emails, you want to make sure that your emails are accessible to users with disabilities, including those with visual, motor, cognitive or hearing disabilities. Emails should follow the same accessibility practices that are used in creating accessible documents, with some additions below.

Important Accessibility Components of Emails
  • Use a concise, descriptive message subject
  • Choose easily readable fonts (sans-serif is best) at least 12 points in size with high color contrast
  • Make sure your signature is readable and avoid script fonts
  • Include headings, lists and other document components that make the email readable and navigable
  • Consider the importance of white space in between paragraphs. Try to limit lengthy text.
  • Use emojis sparingly and not in place of words
  • Avoid using background colors or patterns that make your email difficult to read
  • If you include any informational images, make sure they have ALT text descriptions
  • Decorative images should have null (blank) ALT text
  • If there is text in an image or an attachment, repeat the text in the body of the email for those who cannot see the image
  • Make links descriptive: “Upcoming Events” instead of “Click here”
  • Do not rely on color alone to convey information. Use asterisks or other text differences for emphasis

Use the Microsoft Outlook accessibility checker when composing emails

Third Party Email Platforms

If you use an email service such as Constant Contact, Mailchimp or other services, make sure your email templates meet accessibility guidelines. Most third party email platforms have accessibility guidance available to customers on their sites.

Resources for More Information